Your information may be used to place small text files (known as ‘cookies’) on your device. Cookies are used for different purposes as set out below but overall to improve your user experience across our sites and the relevance of adverts that are served to you. Cookies are a commonplace tool used by all major websites.
Our functional cookies are only used by Acxiom to improve your user experience. They enable us to recognise you when you return to one of our websites and save you having to fill out the registration form each time you visit. These cookies will not allow a website to learn any personally identifiable information (such as your name and address) that you have not otherwise given to us. The information collected using these cookies cannot track your browsing activity on other web sites. The cookies make our websites easier and more rewarding for you.
Website performance cookies:
Acxiom also uses tracking pixels to measure visits to the site from one particular source (e.g. a specific banner or email campaign) and the response rates from these sources. These tracking pixels will not collect your browsing history and are used for website and traffic source performance purposes only.
Acxiom and its partners may use your information to place targeting cookies on to your device. These cookies are used to share your browsing history with third parties (advertisers or social networks) to make adverts more relevant to you. By allowing these cookies, you are more likely to get relevant adverts while you visit other sites. Preventing these cookies will not stop adverts but they will be less tailored to your interests. Currently, Acxiom allows one organisation, called exelate, to place targeting cookies. You can choose not to have these cookies placed on your device by clicking here .